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Sales and Marketing (Accelerated)

Credits: 1

This course provides a foundation for understanding and applying the functions of sales and marketing within local and global economies, with a particular focus on the language of marketing, historical and current patterns and trends, economic considerations, and technological changes, opportunities, and considerations. Information is presented and explored through a variety of mediums, including chapter work, daily tasks, and small and large scale projects throughout the semester that utilize the skills of multiple styles of learning, addresses cultural components, and provides for real world application of content in a context that students can relate to.

 

Departmental approval required.