Ivonne Chand O’Neal, Ph.D
Principal, MUSE Research
Ivonne Chand O’Neal, Ph.D., is the founder and principal of MUSE Research, LLC, a creativity and arts impact research firm that provides arts impact assessment, research design and arts evaluation services for multinational companies, community and government development programs, and educational institutions. She currently serves as chief research strategist for Crayola and is senior research fellow for Creativity Testing Services, a creativity assessment firm examining creativity with such organizations as Red Bull, Lego and Disney. Prior to her current position, O’Neal served as founding director of research and evaluation for the John F. Kennedy Center for the Performing Arts, where she created the center’s first comprehensive research agenda of more than 25 studies designed to examine the impact of the arts on society on local, national and international scales. She currently serves as the cochair for the Arts, Culture and Museums Division of the American Evaluation Association; serves on the Editorial Board for the Creativity Research Journal, the Research Advisory Board for the University of Pennsylvania’s Human Flourishing Initiative and the AP Research Development Committee for the College Board; and has worked actively with the entertainment industry (Disney, NBC, TNBC) to increase creative thinking skills in educational television programs for children and teens.