Ivonne Chand O’Neal, Ph.D

Principal, MUSE Research

Ivonne Chand O’Neal

Ivonne Chand O’Neal, Ph.D., is Founder and Principal of MUSE Research, a creativity and arts research consulting firm providing assessment, strategic research design, and evaluation services for multinational companies in the areas of creativity, arts impact, museums, culture, civic engagement, creative placemaking, arts equity and access, restorative justice, and arts education. Chand O’Neal’s current work centers on diversity, equity, and access where she applies cognitive theory to address equity decision-making patterns under the current pandemic circumstances with such entities as the National Institutes of Health, and Minnesota Opera in the wake of the George Floyd murder.


Prior to founding MUSE Research, Dr. Chand O’Neal’s recent positions included serving as, Research Program Director in Psychoneuroimmunology for the David Geffen UCLA School of Medicine, Chief Research Strategist for Crayola, Director of Outcomes and Evaluation for VSA: The International Organization on Arts and Disability, and as the founding Director of Research and Evaluation for the John F. Kennedy Center for the Performing Arts, where she created the Center’s first national research agenda comprised of over 25 national and international research studies examining the impacts of the arts on society on individual, community, and national scales. Projects included impact assessment of such programs as Changing Education through the Arts, Alvin Ailey American Dance Theater, National Symphony Orchestra, Washington National Opera, Scottish Ballet, Any Given Child, Ballet with Suzanne Farrell, Theater for Young Audiences, the One Mic: Hip Hop Culture Worldwide Festival, The Kennedy Center Internship Program, and assessing accessibility to the arts for K-12 students living with disabilities.


In terms of national service, Chand O’Neal was recently appointed to the Board of Directors of the National Assembly of State Arts Agencies; completed her second consecutive term as elected Co-Chair for the Arts, Culture, and Museums division of the American Evaluation Association; and currently serves on the Editorial Boards for the Creativity Research Journal and Arts Education: The Journal of the National Art Education Association. She also serves as a reviewer for the journal, Psychology of Aesthetics, Creativity and the Arts; and is a founding member of the Research Advisory Board for the University of Pennsylvania’s Human Flourishing Initiative. Her participation in international arts working groups have included membership with the Santa Fe Institute, examining creativity and the brain; the Gallup Institute as an invited guest on UK-US Cultural Engagement, and Opera America on the use of opera to increase civic engagement throughout the United States and abroad. She has also served as a federally-appointed expert consultant for programmatic evidence evaluation for the Corporation for National and Community Service, the National Endowment for the Arts, and the Institute for Educational Sciences for the US Department of Education.


Her recent books include, Arts Evaluation and Assessment: Measuring Impact in Schools and Communities (2017, Palgrave Macmillan), and she is currently co-editing a three-book compendium entitled, The Arts and Human Flourishing: New Approaches for Measuring Impact. Volume 1: New Approaches for Measuring Impact on Social Emotional Learning, Volume 2: New Approaches for Measuring Impact with Vulnerable and Marginalized Populations, and Volume 3: New Approaches for Measuring Impact on Creative Placemaking (in press, Springer).